Purpose of this Web
Site
This web site was created for information
purposes for people who might be interested in dealing with Kawartha Marketing.
It was not created to showcase any of our products - we have many web sites and
opt-in mailing lists that do a very good job of that by themselves. These other
web sites are a lot more glamorous than this one, however, we did not want to
give away all of our trade secrets or introduce you to everything we market on
this particular web site. Chances are good you may have already visited some of
our other web sites, although you may not be aware of this fact as we are the
parent company for several other businesses registered in both Canada and the
United States.
Kawartha Marketing's History
Kawartha Marketing Company is an international organization established early in the spring of 1989. The company's original offerings included information products and marketing services for other established firms, however, a small store was opened specializing in firearms and related collectable items. The store soon became overcrowded with collectable items from around the world and was converted from a showroom into a warehouse. At this point customers were able to visit by appointment only.
While the above was taking place the company advertised extensively in upscale collector publications and the mail order part of the business grew exponentially. The original target market was actually American collectors, however, word soon spread among the militaria collector community and Kawartha Marketing was soon utilizing many of it's resources just keeping up with the demand for it's unique product line.
At this point it was decided that the company would close it's warehouse doors completely to the public and concentrate on international sales, rather than catering to the smaller local market. Shortly after that the Internet opened up to the public, and the company was one of the first local businesses to establish an online presence. Today Kawartha Marketing owns and operates many web sites residing on several servers in both Canada and the United States. Firearms make up only a very small percentage of the total items sold, and are therefore no longer stored in our rather small warehouse, due to a lack of available space, as well as for concerns regarding security. Although our warehouse is usually occupied and has all the latest electronic security features including video surveillance cameras and a state of the art monitored alarm system, the decision to not store the businesses firearms here has helped us to be a little more relaxed in today's turbulent and unpredictable society.
Military surplus goods seemed a natural spin-off to our ever-increasing product line, and now makes up the bulk of the items stored in our warehouse. Several companies in Ontario provide the Company with current military surplus, however, we do have a very large demand for militaria collectables and firearms that are not readily available. Much of our sales are to people on waiting lists, which works out well for us because we simply don't have the room to store everything in our warehouse.
The Internet has allowed Kawartha Marketing
to automate most of the tasks associated with making sales. The customer can
place an order or make an inquiry at their convenience, leaving our small staff
available to market the web sites and search out new items for our collectors.
Items ordered by customers are usually processed in the evening and shipped the
very next day, with the exception of firearms, which usually take a day or two
to come into our possession due to the current regulations that require ownership
change before the firearms are shipped to us. We ship all firearms the same day
that we receive them in order to provide excellent customer service and to
minimize any potential security risks associated with these
items.
Kawartha Marketing Today
New Products
Automation of the Company's mail order business has afforded us the time necessary to develop other ventures, and Kawartha Marketing has gone full circle and is once again offering various information products. The beauty of the information industry is that it is by far the easiest business to automate. Most of the information products the company sells are available for download immediately after the customer makes their purchase, with the exception of some larger software programs which are shipped on compact disks. Credit card processing is done automatically, and if something does require shipping the customer ultimately fills out the shipping label themselves when they place their order. The Company offers a wide assortment of information products - everything from grooming your dog to starting your own business on the Internet. Several products offered for sale have been developed by the owner of the company himself, but for the most part are written by other experienced authors. Kawartha Marketing sells products at both the retail and wholesale level to customers all over the world.
Free Services
In addition to everything else, Kawartha
Marketing produces several free newsletters and even offers free web site
hosting and email services. Although the Company does not make any money
directly from these services they do provide the company with thousands of leads
for it's various business ventures. Several of the web sites offer free
classified ads, and others allow the visitor to join one of our affiliate
programs to make some money for themselves. At Kawartha Marketing we believe the
best way to get what we want is to give our valued customers what they want. If
we can give enough people what they want our needs will always be
met.
Kawartha Marketing's Future
Currently we are designing a mega-site that
will tie many of our online businesses together into one user-friendly, high
traffic web site. People will be able to go there and find everything from free
web site hosting to information products to quality hard goods. This will be the
company's biggest project yet and we are quite excited about it. We can't give
you all of the details until we are actually ready to launch the new site, but
if you have something you want us to market for you or you are interested in
advertising on our new site now would be a good time to contact us for more
information.
Help Us Help You!
Kawartha Marketing is always looking to form new strategic alliances. If you run your own ezine you might consider joining one of our affiliate programs to round out your income. You may also have something that you would like us to sell on your behalf. At Kawartha Marketing we are very open minded and confident that we can accommodate even your specialized needs. We offer automated order taking and fulfillment services, web page design, credit card processing, credit card merchant accounts at very competitive prices and we can even supply you with your very own Toll Free phone number and operator if that is what your business requires to make it operate more effectively.
Kawartha Marketing also imports and exports unique and innovative products. The company is always interested in acquiring new items to market, subject to the following requirements:
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